Who are we?

SmartAction exists to advance the AI movement, bridging the gap between what is, and what can be. We are a fully remote company of ~50 people that provides AI-powered virtual agents as a service to more than 100 leading brands across 12 industries. We are headquartered in Dallas/Fort-Worth, TX.

Our company is continuing to grow its proprietary products and feature sets while leveraging best-of-breed technologies to deliver efficient, scalable solutions to our clients and their end customers. This is an excellent career opportunity for a professional with an entrepreneurial mindset and good interpersonal skills.

This role requires hands-on experience in managing paid digital channels, cross-functional communication skills, and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative, and have a well-rounded digital background. They must have extensive experience successfully running digital programs that exceed ROI targets, and are motivated by analytics and audience insights to continually innovate and drive results.

Requirements

  • Plan, strategize and implement digital campaigns paying close attention to budgets for Paid Search, Paid Social, and 3rd party content syndication programs.
  • Develop tracking methods, and continuously optimize for campaigns that work.
  • Collaborate closely with team sales to interlock on campaign details and all follow-through on inbounds from various campaign types.
  • Campaign experience in promoting content assets, webinars, virtual trade shows, other industry events, blogs, podcasts, and videos.
  • Normalize data from multiple reporting sources, making actionable and data-driven conclusions to be used for quarterly, yearly budget planning.
  • Work closely with content and product marketing to develop campaign plans including copy creation for landing pages that align with core messages.
  • Advise optimized design of landing page environments that deliver high conversion rates when working with internal team members and external agencies.
  • Continuously measure and improve content performance through analysis of Google Analytics, HubSpot and social media reporting tools
  • Ensure content is both on-brand/message and SEO optimized, when applicable
  • Use messaging from product marketing team and convert into compelling content in different formats
  • Communicate clearly across teams what works and recommend areas for improvement over time as the business grows and scales.
  • Pay attention to emerging industry trends including the competition and creatively resource new ideas that can move the needle.
  • Work as a collaborative, hands-on team member providing support for others when needed during virtual and physical events.

Qualifications/Qualified Experience

  • Requirements 3-5+ years’ hands-on experience with B2B digital marketing campaign creation, execution and measurement.
  • Proficient with analytics tools such as Google Analytics and SEMRush.
  • Expertise with marketing automation (HubSpot) and CRM (Salesforce) platforms.
  • Strong team player that works well with Sales, Product, and Content Marketing teams, and management.
  • Organized and methodical and loves to plan, prioritize, and project manage, working on multiple projects concurrently.
  • Great time management. Meets deadlines consistently and avoids last-minute fire drills.
  • Bachelor’s degree or equivalent business experience required.

The candidate must be eligible to work in the US. We do not provide sponsorship for employment visas.

Are you the person we are looking for?
SmartAction is looking for people to join our culture who exemplify Grit, are Unconventional, can be Audacious, and have Curiosity. If you are a driven individual who represents these core values and is not afraid to roll up their sleeves and take initiative, you might be the person we are looking for.

We are happy to provide a competitive benefits package to our full-time employees, including unlimited PTO, Health, Vision and Dental insurance, 401K, generous paid holidays, stock options, employee recognition awards, active (remote) social events, casual work environment, flexible working arrangements and more.